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On the heels of its 10 year anniversary in March, MGSCOMM has been recognized with a Gold ADDY by the American Advertising Federation (AAF) Miami district for the agency’s very own branding book, Objectivity. Additional awards include Silver ADDY for Florida Power & Light Value Print Campaign. The awards program took place on March 13, [...]
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The National Hispanic Milk Mustache “got milk?” campaign launches “El Reto de la Leche” on La Campaña del Bigote de Leche Facebook page, challenging consumers to show how much they know about the many benefits of consuming milk. The month-long promotion kicks off on ‘National Breakfast Week,’ to honor the importance of havi [...]
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February 28, 2013— The Miami Marlins name MGSCOMM advertising agency of record (AOR) to manage creative and media buying responsibilities, as well as social media activity. As AOR for the Miami Marlins, MGSCOMM will develop and execute advertising and social media campaigns to drive fan engagement, while delivering on the premise of ho [...]
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In January 2013, CNN launched CNN Latino in Los Angeles, a new Spanish-language syndicated, branded programming block custom made for the U.S. Hispanic market; airing on KBEH-DT channel 63, from 3 p.m. to 11 p.m. MGSCOMM developed the OOH creative – billboards, bus shelters, and local print for the launch.
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By HispanicAd.com (originally published February 6, 2013)
Dolphin Mall in Miami named MGSCOMM agency of record (AOR) to manage creative and media responsibilities. As Dolphin Mall’s AOR, MGSCOMM will develop multilingual (English, Spanish, Portuguese) communications campaigns that reach local, national and international audiences. [...]
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By HispanicAd.com (originally published January 17, 2013)
Southeast Toyota Distributors LLC (SET) announced the launch of its new Spanish-language advertising campaign for its core 2013 model year vehicles. Developed by its agency of record since 2003, MGSCOMM, the campaign utilizes a sitcom format to illustrate the role the Toyota brand [...]
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El Genesis HCD-14 brinda una mirada al diseño futuro de los vehículos de lujo de Hyundai
Tecnología de seguimiento de la vista y Reconocimiento interactivo de los gestos en 3-D brindan un indicio de las tecnologías futuras de Hyundai en su línea de vehículos de lujo
DETROIT, 14 de enero de 2013 – Habiendo concluido el 2012 [...] -
Detroit, Jan. 13, 2013 – The 2013 Hyundai Elantra GT took top honors in the annual car of the year awards bestowed by the Inter-American Federation of Automotive Journalists (FIPA) when it was named the “2013 Car of the Americas” during the press preview days at the North American International Auto Show.
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By El Nuevo Herald (originally published December 22, 2012)
MGSCOMM, una agencia de mercadeo integral, celebró sus éxitos del año con su gran fiesta anual, que tuvo lugar en los predios de la firma en Coral Way y contó con sus dueños, Manny Machado y Al García Serra, como anfitriones. El garage del local fue transformado especialme [...]
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UHealth; MGSCOMM
By Amy Corr, MediaPost (originally published August 6, 2012)UHealth, the University of Miami Health System, selected MGSCOMM to develop and implement multimedia and multilingual campaigns to build brand awareness of South Florida’s only academic-based health system.
“UHealth hires AOR for brand bu [...] -
By Rebecca Wallwork, Miami magazine (originally published March 29, 2012)
When Manny Machado first got into advertising almost 20 years ago, planning long-term strategies for his clients meant looking forward three to five years. “Long term, today,” says the CEO of Coral Gables-based MGSCOMM, “is six months.”
The rapid growth of [...]
