March 26, 2013  by MGSCOMM


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March 26, 2013— On the heels of its 10 year anniversary in March, MGSCOMM has been recognized with a Gold ADDY by the American Advertising Federation (AAF) Miami district for the agency’s very own branding book, Objectivity.  Additional awards include Silver ADDY for Florida Power & Light Value Print Campaign. The awards program took place on March 13, 2013 at The Hoxton in Miami.

 “We are in the business of building brands and shaping reputations,” stated Manuel E. Machado, CEO/co-chairman, MGSCOMM.  “To be recognized by Miami AdFed for our own brand book, Objectivity, is a testament to what we do for our client partners.  MGSCOMM’s Objectivity brand book highlights a unique object that has impacted the lives of each of our associates and how this relates to shaping brands.”

The ADDYs is the largest competition in the advertising industry, recognizing creative excellence worldwide. The local ADDY Awards Competition is the first of a three-tiered national competition by the AAF, the nation’s oldest national advertising trade association and unifying voice for the industry.

Machado adds, “We are delighted with the recognition and look forward to competing with our Objectivity brand book in the regional and national ADDY Awards Competition.”

Founded in 2003 with headquarters in Miami and offices in New York City and Mexico City, MGSCOMM is among the top independent, Hispanic owned advertising and communications agencies in the U.S.  Initially founded to service Hispanic marketing needs for brands, MGSCOMM has evolved into an all-market agency for clients such as:  Florida Power & Light, BB&T, (UHealth) University of Miami Health System, Dolphin Mall, and most recently Miami Marlins. 

The company’s AAA client roster also includes:  ITT Technical Institute, Hyundai Motor America, Merck, HBO Latino, MilkPEP  (Hispanic got milk?), The Florida Lottery, Palm Bay Wines , Visit Orlando and Outback.  Brands that have been with the company since its founding in 2003 are: Tiffany & Co., Southeast Toyota Distributors, LLC and EXTENDA (Trade Promotion Agency of Andalusia, Spain). 



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