MGSCOMM takes home HPRA PRemio for the Agency’s work on the Hispanic got milk? campaign
Miami, FL – October 5, 2012– Integrated marketing communications agency, MGSCOMM took home the Hispanic Public Relations Association (HPRA) PRemio Award for “Integrated Marketing Communications Campaign of the Year” for the agency’s work on behalf of the Hispanic ‘got milk?’ milk mustache campaign, Proyecto Desayuno. The award was presented during the association’s 28th annual awards and sponsorship gala in Los Angeles. Additionally showcased on sites like PR Newswire, redOrbit, Hispanic PR Blog, and Reuters.
Launched earlier this year, Proyecto Desayuno was designed as a vehicle to educate US Hispanic families on the many ways to incorporate milk into their daily breakfast routine as well as the nutritional benefits of starting your day off right with milk. The fully integrated campaign initiated with a media event with renowned bilingual actress, Salma Hayek and continued through spring with various public relations and promotional efforts designed to retain the milk message top of mind and encourage the consumption of milk among Hispanic families, especially at breakfast. “We are very excited to be working with MilkPEP on the celebrated national Hispanic got milk? milk mustache campaign and proud to have commenced the relationship triumphantly” said Manny Machado, CEO/Co-Chairman, MGSCOMM, “Our organization will continue to deliver the message to US Hispanic families and build on this successful campaign for years to come.”
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